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Grow Engagement

  • Helping Golf Courses Grow Business

    Golf 4 Millions offers original and effective solutions for golf clubs and professionals. The industry is evolving, and we want to help clubs and their members embrace change while upholding the traditions that make golf great.

    Driving Engagement - Build a ‘Content Brand’

    More and more golf course owner operators and marketing leaders are pursuing content marketing and realizing that there's far more to it than a simple tactical change. Effective content marketing requires a different mindset — one that treats content as an invitation to a longer relationship, driven by value exchange and tracked through ongoing engagement, your clubs "content brand."
    !Golf Course Marketing Leaders today recognize that effective content marketing treats content as an invitation to a longer relationship, driven by value exchange and tracked through ongoing engagement - your clubs “content brand.”

    At Golf 4 Millions, we believe there are four components of a content brand:

    i. Content Creation

    i. This includes member and guest experiences on the golf course: sharing stories of a high handicapper friend who was Closest to the Pin.

    ii. Audience Building

    i. Asking friends to compete or to see their name on the pro shop leaderboard.

    iii. Managed Engagement

    i. Visiting with members and guests after their round, asking if they enjoyed themselves, when they are coming back, if they will tell their friends, and what their shot attempt distances were.

    iv. Value Optimization

    i. Offering incentives to members or guests who are determined to be good referral source ambassador.

    Driving Engagement - 10 Tips for Golf Course Marketers

    Golf 4 Millions shares our insights into how you can build the foundations for your clubs own content brand, and correctly track the metrics that power it. We address everything from organizational design to ways to leverage intelligence in order to make product and marketing experiences more compelling.
    !Here are a series of recommendations to help your golf course marketing leaders get started with the right strategy to drive greater engagement.

    1. Focusing on “right data.”

    A lack of focus is a major barrier to taking action, and with the reams of customer data that most brands have, it’s often difficult to identify and leverage the data that matters. Pinpoint the “right data” by including the Golf Course Ambassadors who are delivering referrals in early discussions with Customer Information, As you talk through the data available, the light should turn on when you uncover insights that could be really powerful in increasing engagement.

    2. Deliver on your promises.

    !In many cases, customers are more than willing to provide information to brands that will make their present or future brand experiences better. It’s why people willingly opt-in to emails, loyalty programs, etc. Once a consumer has done so, the worst thing a brand can do is not leverage that customer knowledge to deliver a personalized experience. So, if you ask for information about customers, make sure you actually use it to enhance their experience.

    3. Make “customer-centricity” a business mandate.

    !The vast majority of golf course businesses would, of course, believe they are customer- centric. Who wouldn’t want to be? The problem is, a desire to be customer-centric is often diluted by organizational complexities. Evolving customer-centricity from a desire to a business mandate requires doing things like tying compensation to customer satisfaction or organizing your business departments around customer segments.

    4. Aggregate and share customer intelligence.

    Disparate teams and course/club departments need to be aware of and aligned around the needs of their member/guest segments. Getting a clear view often requires having a team or individual who works across groups to collect data, then share customer intelligence across the organization. This role could be a “Member Guest Strategist,” or something similar. Start your brand experience framework with understanding where the greatest opportunities to improve exist. These areas are identified by aggregating data from the web, Promoter Scores, social, focus groups, and more to create overarching satisfaction scores, which are then mapped to each brand touch point. The data can be shared with each group that manages the product or marketing experience and ways for improvement could be discussed.

    5. Build technical systems that enable cross-channel and real-time deployment. (Golf 4 Millions does this for you!)

    Context is incredibly important in an era when consumers have access to the web at all times (via smartphones, etc.). Technologies that measure activities happening across channels and devices, then enable golf clubs to deploy relevant, real-time messages, are critical to engaging customers how, when and where they want to engage with us.

    6. Golf 4 Millions combines the capabilities needed to design and deploy engaging experiences.

    Golf 4 Millions is a new breed of partner, we evolve to meet the demands of today’s golf course marketers. We combine business consulting, customer intelligence, data management, technical expertise, journey mapping, experience design, analytics and a focus on innovation. Having all these capabilities allows us to deliver member / guest intelligence, then you leverage those insights to deploy programs across channels.

    7. Get the intelligence right first, then focus on deployment.

    Figuring out the channels and messages that will be most effective in achieving a business outcome shouldn’t be a guessing game. Don’t attempt to build a customer journey or execute an integrated program before you have a solid understanding of customers, or even quick-hit research methods. Develop a scorecard and use the available data to prioritize focus areas that will drive the greatest improvement in your experience.

    8. Tackle innovation and engagement from multiple levels in your golf course using Golf 4 Millions Competition, software and APP’s.

    Customer-obsessed organizations are often driven from the top down. That being said, every individual in every role should be on the lookout for ways to improve programs or interactions with customers. All of your staff can celebrate your members and guests shot attempts and performance and encourage them back to participate again with another round of golf and a lesson!

    9. Reward customer advocates to create a culture of “customer-obsession.”

    A great way to create employees, as well as a culture, that will constantly look for ways to enhance the customer experience is by formally rewarding those that go above and beyond in support of customer goals. Start looking for those employees that don’t just take the easy way out and are instead constantly considering “how will this decision impact our customers?”

    10. Always be thinking about retention.

    Engagement isn’t a one-time thing. Golf 4 Millions engage golfers of all skill levels so that they will continue to interact and visit you more over time. Golf Club / Course brands that retain customers do so by constantly leveraging the details they know (including transaction data) and using them to uncover ways to improve future experiences. Always be thinking about “what’s next?” that will excite and engage members/guests in new and different ways, to keep them continually engaged.

    Now it’s your turn. How is your golf course discovering unique insights about your customers? How are you thinking about engagement at every touch point? We’d love to hear from you and add to our collective knowledge. Also we love referrals and you know we reward you for them.

    Build and enhance your Golf 4 Millions Club Course Page today, it is free, get your members participating in our Closest to Pin Competition, it is fun and will grow your business and your revenue.

    The Golf 4 Millions Competition is the most innovative event in the golf industry. It starts with the individual club, all clubs can participate. The specifics of Club Competitions (dates, length, shot sales, finals) are all decided by the individual club, allowing each club the flexibility to incorporate the level of competition that works best for them.

  • At least one qualifying amateur from each club, as well as every participating club pro, has the opportunity to advance from Club Competition to Regional Competition and finally our annual National Finals, where one amateur golfer will win our grand prize (2015 estimate $800,000!

Online Network

  • Driving Referrals

    Our online network is our main tool for supporting and enhancing our event network, but it offers so much more than event management guidance and access to leaderboards.

  • By registering and creating a club page, pros gain access to our event management platforms. They may choose to participate in our National competition, or just run a one-off event at their club. When a club pro purchases shots to sell to members, their club is automatically eligible to participate in our National Event, the World's Largest Closest to the Pin Competition and Grow Your Golf Business
  • When club members register and create a profile they can easily connect with their club pro and fellow members, access leaderboards and follow other happenings at their club. Members can also connect with golfers from other clubs in the area as well as golfers with similar interests across the country.

    Growing Your Golf Business Community

    Golf 4 Millions offers original and effective solutions for golf clubs and professionals. The industry is evolving, and we want to help clubs and their members embrace change while upholding the traditions that make golf great.

    Driving Referrals

    You want to invest your time and effort where you know you will find your best prospects and more customer referrals. That is why you invest a lot in building your audience, developing your relationships, connecting on social media, and building your email list.
    You are doing all those things to achieve one goal: To keep your golf course business healthy by constantly adding new members and guests. But how, exactly, will you find those best prospects?
    One of the best ways to find them is to enlist your existing customers to find them for you.

    #1: Create an Online Community: @ its Free!

    Golf 4 Millions online community is a place where your customers can connect with each other and talk about their interests – and their successes.

    ■ It’s also a place where they can find recognition and engagement – either directly from
    you, or from their fellow community members.
    ■ If you provide a good experience, they will invite their friends and colleagues to join
    your community.
    ■ By sending a cold email, you become an unannounced or unexpected guest.
    ■ And, the chance that you will get a customer from that type of strategy is very low.
    ■ Instead of working hard to get the attention of someone who doesn’t know you, make
    better use of your time by nurturing your existing relationships with your existing
    ■ Once you do, getting referrals from your existing relationship with your customers will
    become easier because you will be perceived as a welcome guest.

    #2: Be a Welcome Guest

    Think about how many cold emails you receive every day. If you had the chance, you would only check emails that come from people you know, like and trust – people who you consider as welcome guests in your inbox.

    #3: Establish an Ongoing Relationship: Winning Closest to the Pin!

    Many Golf Clubs and Courses are focused on making the first sale to a new guest. Once they complete that sale, they just move on to the next one. By doing that, you ignore the lifetime value of your customer. This is a huge mistake!
    ■ Your ultimate goal is an ongoing relationship with your guest/customers that brings value to them, and referrals to you.

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    Growing Your Golf Business Community
    If your guests/customers perceive real value in your relationship, they will share that with their peers.
    And you will profit from the power of word-of-mouth recommendations.
    You need to have your outcome in mind: It’s a long-term relationship, not a one-off transaction.
    Build your relationship by offering your current clients great value.
    This could be exclusive previews of new products - Golf 4 Millions favourite is an invite only Golf Tutorial, an opportunity for your Golf Professionals to perform a demonstration and get to meet and develop relationships with a few prospective lesson customer’s - a 45 minute interactive demo by 2, 3 or 4 of your pros will deliver lot of conversation and several new lesson clients, a blog post you’ve written that targets a particular problem, or even just a shout-out in your emails or social media.
    Whichever way you choose to provide value, do it consistently, and often.
    Do not fall into the trap of selling in every other email that you send to your list.
    The consequences of this strategy are simple: you only get a one-time sale and a high rate of unsubscribers from your client base list.
    This is about holding the relationships as sacred as they deserve to be.
    The result will be repeated guest visits and lessons and revenue from the same customer, and most importantly, you will be the first person your customer thinks of when someone they know wants a round of golf a lesson or a tournament facility.

    #4: Ask for Referrals: when a customer comes to register their shot distance.

    Did you know that each of your guests / customers has the potential of referring 50 other customers? How many do you think they would refer of their own volition? Even if they had an extraordinary experience with you, only a few of your customers will refer business to you on their own.
    ■ Increasing this number is all about asking your customers to refer you.
    ■ Remember that a prospect from a referral is 90% sold on you and your course.
    ■ The best strategy we’ve found to ask for referrals is to give your best customers
    something valuable that they can, in turn, give away to their friends. (one free shot in
    Golf 4 Millions competition is a great one!)
    ■ Trust me, most of them will give it to their friends!
    ■ This strategy works because your customers don’t want to feel selfish, so they share
    with their friends. And for you, it’s a way to ask for referrals without asking.

    #5: Communicate with Your Customers After the Transaction: everyone who reports their distance in the pro shop becomes eligible

    The most important things for humans are: feeling important, feeling appreciated and feeling respected. Your customers are no different. Every member and guest has a bonafide chance to be closest on one of your par three’s, one or two weeks each year! The biggest reason a customer switches to another course is not the price, or better is NEGLECT.
    ■ Your customer wants to feel appreciated and not taken for granted. ■ Your customers are the core of your business.
    ■ Build your business around them, get them in the community.

    Growing Your Golf Business Community
    ■ Make your customers feel important by rewarding them for doing business with you or by asking them their opinions in a survey on Golf 4 Millions survey platform
    ■ Communicate with them on a regular basis not only to sell, but also to educate and add value to them.
    ■ Always consider their needs and desires when you are planning a new product.
    ■ Your members/ guests are your most important assets.
    ■ Treat them as VIPs, and they will be YOUR best assets to get referrals.

Other Services

  • Mobile Booking App

    In today's digital world, convenience is king. It is becoming essential for every golf club to be optimized for mobile tee time booking. However, most mobile tee time booking services in the current market charge a fee.

    The Golf 4 Millions mobile booking system will be offered to all participating clubs as a complimentary service to enhance club business, allowing even the smallest club business to thrive.

  • Golf News and Resources

    Stay informed with all of your golf news in one place. Whether you're looking for the latest on the PGA Tour or want to know what's happening on the links in your region, we compile and categorize all of your golf news stories and blog entries so you can easily browse and find what you're looking for. When it comes to the latest hot topics in golf, we will give you both sides of the coin. We also deliver features, golfer profiles, product reviews and course reviews.

  • Photo and Video Sharing

    If a Golf 4 Millions member has a great golf photo or video, we think it should be shared! Whether it's stunning and inspiring, or funny and lighthearted, if it's entertaining, it has a place on Golf 4 Millions. It could be a video you made of yourself or your pro, or just a classic favourite. Great submissions are rewarded with great prizes through monthly giveaways. The more original your submission, the more likely you'll be a winner!

  • Amateur Tips and Tricks

    No matter what your handicap, every golfer has one common goal: improving their game. Use our network to trade your most useful and original tips with fellow golfers across the country. The best submissions are rewarded with great monthly prizes!

  • Pro Tips and Teaching Videos

    If you're a teaching pro, we provide a platform for you to showcase your instruction and reach golfers across the country. We want to see your best teaching videos and hear your most useful tips.

    Golf 4 Millions members vote for the best video submissions, so if your videos impress enough users, they might just earn you a spot in the National Club Pro Competition to play for $1 million!